EA Games sees more than just a one-off seller in their EA Sports Active game, in fact, CEO Peter Moore says he sees the product as an entire platform on which to base expansion packs and accessories.
These EA Sports Active Expansion packs will target specific areas of the body one may wish to tone, such as a “Abs Expansion Pack” as well as expansion packs targeted towards specific games, like football, tennis or baseball.
Moore also said that upcoming EA Sports games would include Wii MotionPlus support, but it is unclear whether EA Active Sports would be one of them.
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