EA Games isn’t just ramping up the launch of EA Sports Active here in the US, they’re making sure it gets airtime in the UK too by bringing celebrities on board.
British Olympic cyclist, Victoria Pendleton and pop singer Alesha Dixon are both given a chance to work challenge each other with with multiplayer features of EA Sports Active, much like Allison Sweeney and Ellen Degereres did earlier (but this is less impromptu).
They share a race, aerobic workout, boxing, strength training, tennis, inline skating and after it’s all said an done, Victoria beats Alesha by 2.3 calories burned during the 10 minute workout.
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